Victory Beyond the Cup equips churches, leaders, and everyday believers to use the world’s biggest soccer moment to build relationships, spark meaningful conversations, and share lasting hope.
About the Campaign
Global movement. local impact.
More than 5 billion people around the world will tune into the 2026 World Cup from June 11 to July 19. That’s why Cru created Victory Beyond the Cup—a trusted, growing movement of believers equipped to open their homes, activate their churches, and bring their communities together through simple, relational outreach during a global cultural moment.
in trusted partnership with
Why It Matters
WHERE PEOPLE GATHER AND CONNECTIONS DEEPEN
As the world’s most-watched sporting event, this moment brings people together across cultures, generations, and backgrounds. Gathering to watch The World Cup creates natural, low-pressure moments for connection, deeper relationships, and meaningful conversations—giving believers a simple way to blend faith and fun for local impact and Kingdom momentum.
